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What Did Steve Jobs Think About Customer Experience?

The late Steve Jobs, Apple’s co-founder and visionary, discovered the true nature of customer experience (CX) and understood that it is a key function of every CEO. It led him to create and develop cutting-edge products such as the iPod, iPhone and iPad that put the needs and wants of customers at the centre of intuitive design. This video of Steve Jobs was filmed in 1997, yet his words still ring true for all CEOs today.

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